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Patients today are less concerned with (and less bound to) your physical location than they are of the potential impact on their health. Consumer habits are changing, and healthcare is no exception. While patients may heed the recommendation from their primary care physician for specialized or emergency care, they are likely also serving themselves by doing internet-based research.

So, what happens when your hospital is not answering their questions? And what questions are your potential patients asking? The wholesale adoption of telehealth during the COVID pandemic exposed patients to the effectiveness and convenience of remote telehealth visits expanding the potential geography of their selected provider. In this article, we will explore how you can serve the patients who are searching for your services without requiring them to travel and how you can ultimately attract more brand authority in a crowded space.

When you're confronted with a complex or critical health care diagnosis, you may be scared or confused by the prognosis or treatment recommended. This is often the time patients seek another opinion. Generations ago, patients relied on their personal physicians to make all their healthcare-related decisions. But no single physician is infallible, and most decisions are better when scrutinized by another informed source.

As a patient, when and how do you go about getting a second opinion?

The 21st Century Cures Act is intended to transform our health system in the US by improving interoperability of health IT and specifically preventing information “blocking.” These new legal standards in part empower patients to take command of (or at least participate in) their own health care.

It's understandable why subspecialists might default to using a hospital's picture archiving and communication system (PACS) rather than a system of their own.

There is a growing list of hospitals adopting online or remote second opinions (RSOs). Second opinions, in general, are becoming more accepted by both patients and physicians, and telemedicine or remote medical encounters are becoming increasingly popular. This has led patients who are diagnosed with critical medical issues to seek ways to avail themselves of specialty medical knowledge and experience from providers that are not necessarily local to them.