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What has your customer experience been like lately? Good customer service was once a consumer’s basic expectation across virtually every industry. Fast forward to today, and we find there is no shortage of horror stories between trying to deposit a check at the local bank to simply filling a prescription at your local pharmacy. Don’t get us started on the airline industry.
Pathologists are responsible for providing accurate diagnostic information, which guides critical decisions physicians make for their patient. In the United States, 1,752,735 people were diagnosed with cancer in 2019 alone. Globally, the number is an astonishing 17 million. That’s twice the entire population of New York City.
Without marketing strategies, your program’s growth will likely progress much slower than expected, costing time and money, and losing precious momentum. Below are a few marketing tips to consider as you roll out your online second opinion program:
As a parent or guardian, your child’s health and happiness are at the top of your priorities. So, when the unexpected happens, whether it’s illness or injury, it’s hard not to jump into action immediately following a diagnosis. After all, you want your child to start feeling better as soon as possible.
Online second opinion programs can feel complicated. So when it comes to gaining internal buy-in from your care teams and physicians, we have a few places to start:
