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A few weeks ago, the American Telemedicine Association (ATA) held their annual conference in San Antonio, Texas. The show floor was filled with impressive futuristic devices from augmented reality glasses, to home health monitoring technologies, big data products, and more. Executives from Microsoft and Google, Kim Swafford and Bakul Patel, took the stage together, kicking off the weekend with exciting updates and reminders of helpful features that emerged from the pandemic era, such as YouTube’s improved searchability, now including personal stories to help people learn about health conditions.  When asked ‘what’s next?,’ panelists joked about the potential for ChatGPT, Kim learning about it from her teenager, but both ultimately settled on describing the buzzword of the weekend, ‘omnichannel.’ 

Cancer continues to be the second leading cause of death, with an estimated 1.9 million new diagnoses and 609,360 cancer deaths in the United States in 2022, according to the American Cancer Society. This statistic alone is astounding, with the number - 1.9 million -rivaling the population size of our largest cities. It would be like the entire population of Philadelphia being diagnosed with cancer or nearly all of Washington, D.C. passing away from it. And we are only talking about one year.

Cincinnati Children’s Hospital Medical Center is globally recognized for their leading research, education and innovation in pediatric care. Consistently ranked as a top pediatric hospital by U.S. News & World Report in their annual Honor Roll, Cincinnati Children’s was most recently ranked as third in the nation in 2022. With second opinion programs emerging as a new channel for accessing specialty expertise from afar, Cincinnati Children’s has ensured that children across the United States can benefit from access to their widely acclaimed disciplines and physicians through their own online second opinion program.  

In ‘Why Asynchronous Part 1,’ we explored the benefits asynchronous modalities can offer to patients, including improved access, convenience, potential for reduced costs, improved experience, faster throughput, safeguarding of health, and clinical outcomes. Patients have collectively spoken through unprecedented rising demand for telehealth services globally. 

In, ‘Why Asynchronous Part 2,’ we discussed the benefits to providers ranging from their ability to better reach and help new patients, to adding revenue sources, improved market positioning, global brand awareness, opportunities for experience, convenience for physicians, reduced physician burnout, and improved retention. 

Part 3 of our ‘why asynchronous’ series explores the benefits which asynchronous modalities can offer Payers, ranging from improved data and analytics, to improved throughput, controls, and ultimately lower total healthcare expenditures.

In an earlier post, we discussed asynchronous modalities from the patient’s perspective, which also provides an introduction to asynchronous modalities:

By design, asynchronous modalities, also called ‘store-and-forward,’ sacrifice real-time, in-person communication between a patient and their medical team for remote asynchronous (not in real-time) communication. There are many positive reasons as to why both the patient and the provider would agree to, and even prefer such an arrangement. There are similarly many reasons as to why asynchronous modalities are inappropriate for handling certain cases. 
Read the entire article: Why Asynchronous Part 1; How Patients Benefit

This article will focus on the benefits asynchronous modalities can offer providers and their physicians.

Access for Patients
Asynchronous modalities open access to patients outside of a provider’s primary service area. For second opinion programs, patients are typically making the request due to navigating an especially rare or complex health issue. These patients often do not have the same caliber of expertise in their local area, or are not getting the results they want. Asynchronous modalities connect the patient, and often the referring physician as well, to experts with deep specialties in their particular condition or disease. Access to specialty care is a great need for millions of Americans, asynchronous solutions take a step towards providing equitable access.

Strategic Growth for New Revenue Sources
More than three years following the start of the pandemic, a lot has happened, but it seems that everyone can agree on one thing - healthcare as we know it has changed. Definitive Health reports that 76% of hospitals have implemented some form of telehealth, a 42% increase from 2019. In our earlier post, we discussed the rising demand and preferences of patients for telehealth modalities for access, cost and convenience, driving providers and payers to meet demand.